CAMPAIGN
Highlights
Photo by Paul Nicklen
Our campaign has brought international attention to our cause and mobilized Americans across the country to call on the Biden administration to relist wolves. Our objective is to approach advocacy differently, using out of the box tactics to break out of the typical conservation eco chamber and raise awareness. We've used a number of creative partnerships and tactics, below are just a sample of highlights of what we've done so far.
Jason Momoa PSA
In November, 2021, The #RelistWolves Campaign partnered with Jason Momoa and Sender Films to make a short video, “Raise Your Voice.” Reaching over 2.4 million people, the video drew global attention to our cause and brought our message to a whole new audience of dog lovers. See this video and more by following us on social media>
Rewriting Extinction Comics
To reach outside of the typical wolves and animal activists ecosystem, in May, 2022 & November, 2023 we partnered with Rewriting Extinction, Safely Endangered, and Wawawiwa, famous comic book artists known for their thoughtful and clever depictions of wildlife, to create a series of wolf related comics which were viewed over 3 million times across social media.
Stickers Across America
Our #RelistWolves stickers have been placed by our nationwide network of supporters from coast-to-coast through our network of partner organizations!
National Letter Writing Campaign
Hundreds of students nationwide have written letters and postcards to President Biden calling for the relisting of gray wolves. The #RelistWolves Campaign started this initiative in June of 2022 and has introduced wolf advocacy to hundreds of kids. Download a printable version of the children’s postcard (Version 1, Version 2) or our letter-writing guide for older kids if you have a young one who wants to join the movement!
Washington, D.C. Potholes and Digital Billboards
In September 2022, we partnered with artist Jim Bachor to turn a number of existing potholes in DC into mosaic art pieces that call for relisting. Not only did the potholes spark conversations in neighborhoods near the White House, Congress, and the Department of Interior, they also received national press coverage.
In July 2021 we also launched a series of mobile billboards that roamed around the Capital to draw attention to our movement. This activation aligned with an important meeting of Tribal Leaders.
Op-Eds and Writing Across the Country
We’ve worked alongside partner organizations across the country to mobilize the voices of local advocates through written materials including op-eds, letters to the editor, and official comments on proposed wolf hunting seasons.
Creative Ads in the Northern Rockies
In coordination with local organizations we have placed ads in high-traffic areas of Montana and Wyoming, including the Bozeman airport and in major roads connecting to Yellowstone National Park.
Corporate Partnership with Sundays Dog Food
In June of 2022 we partnered with Sundays dog food to create a special-edition #RelistWolves dog food box. The food was distributed to dog owners at an activation event in Madison Square Park and shared across our network of partners and digital influencers to share images with their social following.
“Family”
We worked with filmmaker Rain (Say Her Name/Somebody's Daughter), released "FAMILY", a direct appeal to Secretary Deb Haaland to relist all gray wolves.
Urban Billboards and Wildpostings
Our campaign placed unique billboards and “Wildpostings” on temporary walls in New York City, Washington DC, and Los Angeles to continue building public awareness and promoting the campaign as we await a relisting decision from the Biden Administration.
